Strategic Planning Process for Go-To-Market

Are you struggling to drive growth for your SaaS business? Do you feel like you're just throwing money at the problem and not seeing results? I've been there too. But I've learned through my own mistakes and successes that there is a better way. And that's through a strategic planning process for go-to-market.

In this video, I'll walk you through the four principles you need to know to run your own strategic offsite the right way and go through a strategic planning process that will help you drive growth consciously for your SaaS business.

Principle 1: Define Winning

The first principle is to answer the high-level question of what does winning look like? You want to take a step back and answer this question before diving into the details, budgeting, and other discussions. You want to zoom everyone out as much as possible, and start with what does winning in this next stage look like? You want to talk about what the goal is, how to quantify it, and what does winning look like.

Principle 2: Split the Discussion

The second principle is to split the discussion into three parts: market, product, and go-to-market. This will help you stay tethered to the bigger goal while discussing the details. By examining each part individually, you can break down complex topics into manageable pieces and focus on what's most important.

Principle 3: Find the Sweet Spot

The third principle is to find the sweet spot between over-engineering the strategy offsite and not having a plan at all. You want to have room for free-flowing discussion while staying tethered to the goal. It's important to strike a balance between structure and flexibility.

Principle 4: Get Everyone Involved

The fourth principle is to get everyone to contribute and get out of their comfort zone. You want to have everyone talking about what's possible and what the next stage of growth looks like. Encourage everyone to share their ideas and challenge each other. This can lead to breakthroughs and innovative solutions.

In Conclusion

By following these principles, you can drive growth consciously for your SaaS business. Remember, a strategic planning process for go-to-market is not a one-time event. It's an ongoing process that requires continuous evaluation and adjustment.